15Five

As the Senior Brand Designer at 15Five, I led the visual direction for the company’s comprehensive rebrand in collaboration with Focus Lab. This initiative included launching a new visual identity, illustration style, website, and an array of marketing collateral. I helped shape the creative vision for most of 15Five’s branded materials, spanning ad campaigns, marketing emails, the blog, and key sections of the website. I also worked closely with product designers to ensure seamless cohesion between marketing and product experiences.

In addition to scaling the illustration system established by the talented Camellia Neri, I acted as a creative liaison between contractors, external agencies, and internal stakeholders, guiding the visual direction and ensuring alignment across all teams. This collaboration with Focus Lab was a valuable professional growth opportunity, allowing me to learn their approach to rebranding while working alongside exceptionally talented professionals.