Automattic

I was entrusted with reimagining the Woo Experts sub-brand, with the goal of attracting prospective experts to join the community and support store owners on the platform. My work centered around a landing page redesign and a branded t-shirt, aimed at motivating experts to engage with the program.

For the landing page, I identified an opportunity to humanize the sub-brand by enhancing inclusivity through thoughtfully curated imagery and photography styling that felt hand made. I also ensured that every design element adhered to accessibility standards, prioritizing legibility and a seamless user experience.